o Secured event publicity for media outlets such as FOX news, AOL.com, & ALIVE Magazine. o Designed marketing materials for event promotion & communication with the St. Louis Rams.
o Developed press releases, articles, and blogs to build brand identity and meet SEO goals for automotive and cosmetic industry. o Increased product awareness and drove traffic to client websites meeting search engine optimization goals.
o Formed relationships with international media reporters and studio teams such as Reuters, Associated Press, Tennis Channel Australia, Tennis News Radio, China Daily, SINA.com, U.COM Media, and CCTV/ CNTV studios. o Developed close network with Chinese media center to orchestrate ATP and WTA tennis players media schedules for one-on-one interviews, press conferences, and studio time.
o Generated revenue by increasing print rates, developing online classifieds section, and creating online advertising banner ad space and pod-casting options for special sections. o Conceptualized, branded, and launched www.columbiaprowl.com, a student housing resource website designed to service students and bring in additional revenue. -Created a log book system to serve as a sales resource base.
On-site execution of strategic marketing events and incentive group travel for Fortune 500 companies in the automotive, financial, and technology industry in the United States and abroad.
Bachelor of Journalism
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